RAJEEVA RANJAN

It is interesting to note that when we read a novel or see a video, whether, on TV or mobile or cinema screen, including a live theatre, we are moved if a character is going thru hard times or struggling to get something. Sometimes, we even cry. Similarly, we laud the achievements of people thru hardship, grit and determination to achieve milestones in their life, by thousands of likes and other reactions on these posts on LinkedIn. The commonality is our trust in those chara

One of the things that need deliberation, is the reason why an individual opts to be an entrepreneur. Is it testing one’s capabilities, making some personal goals come true, or filling a gap in the needs of society? Of course, it is possible to be a combination of all three, but what is the primary reason? If the individual’s goals are aligned with a need of society, the chances of it growing rapidly are faster. The biggest reason for this is the obvious fact that the entrepr